Adoption of FinTech services in Uttar Pradesh: using extended TAM
Shanu Srivastava
Banaras Hindu University, India
shanu.0108@bhu.ac.in
Aashna Sinha
Banaras Hindu University, India
aashna2407@bhu.ac.in
V Shunmugasundaram
Banaras Hindu University, India
sundaram@bhu.ac.in
Abstract
Rapid progression in technology has resulted in the tremendous growth & development of FinTechs, which significantly transformed the framework of the Indian Financial System. So, the present research aims at contributing to the literature by employing extended TAM to examine Perceived Usefulness (PU), Perceived Ease of Use (PEOU), Government Influence (GI) & Security (S) as the factor influencing users’ Intention to Adopt (ITA) FinTech Services in India. Our findings revealed that PEOU, PU & GI significantly impact the usage of Financial Technological Services while Security has an insignificant influence on users’ intentions. Moreover, it was found that PU mediates the association of PEOU with ITA. Therefore, the present research contributes to the literature concerned with factors affecting users’ ITA FinTech Services and validating Technology Acceptance Model (TAM) in anticipating users’ ITA FinTech Services by adding Security & Government Influence as additional constructs.
Keywords: behavioural intention; financial technology; FinTech services; perceived usefulness, TAM