ABSRJ 2016 Volume 7, Number 2

A review of factors that influenced the intention of acceptance and use of social commerce among small medium-sized enterprises in Malaysia

Azilahwati Adam
Sultan Idris Education University, Malaysia

Jessnor Elmy Mat Jizat
Sultan Idris Education University, Malaysia

Mohd Asri Mohd Noor
Sultan Idris Education University, Malaysia

Small and Medium Enterprises (SMEs) are the backbone of the economic development in Malaysia. The contribution of SMEs to the Gross Domestic Product (GDP) keeps increasing each year. Therefore, in order to remain \ and competitive in the market, SMEs have to keep up with the rapid pace of information and communications technology (ICT). The recent emergence of social media has led to many changes in the methods of marketing and buying and selling among consumers and even vendors. These, coupled with the integration of e-commerce and social media, which is known as social commerce (s-commerce), can assist SMEs to grow further. This study will explore the factors that influence the acceptance and use of s-commerce among SMEs in Malaysia based on the Unified Theory of Acceptance and Use of Technology (UTAUT).

Keywords: social commerce; e-commerce; ICT; adoption of technology, SMEs; UTAUT

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